Build an evidence table for an environmental marketing claim
Key facts
- Human involvement
- YellowClose supervision
- How AI is used
- Table each environmental claim, whether it refers to the product, the package or a portion, and the study or test on the file. Do not write a new claim.
- What the lawyer must review
- The FTC Green Guides, 16 C.F.R. Part 260, state the Commission's views on environmental claims. They do not confer rights and do not bind the Commission or the public. The Commission can still act if a claim is inconsistent with the guides, and it must prove a section 5 violation. Section 260.2 says a claim is deceptive if it is likely to mislead consumers acting reasonably and is material, and that a reasonable basis is required before the claim is made. In this setting that basis often requires competent and reliable scientific evidence. Section 260.3(b) says a claim should specify whether it refers to the product, the package, a service or a portion, unless that is clear. An unqualified recyclable claim on a plastic package holding a shower curtain is deceptive if any part of either, other than a minor incidental component, cannot be recycled. You decide whether the evidence supports the claim.
- Written for / version
- United States versionUSCth
Who does what
| Role | What they do |
|---|---|
| Assistance | Consider narrowly defined preparation support after confirming the tool’s capability and permitted scope. |
| Lawyer | Set the scope, supervise the work closely, verify every part relied on, resolve omissions and exceptions, and approve the exact output. |
Checklist
- Confirm the output against the client’s instructions and the complete relevant source material, including omissions or contradictions.
- Resolve exceptions and record the responsible lawyer’s approval of the exact output and intended use.