Table claims that a product uses artificial intelligence

Key facts

Human involvement
YellowClose supervision
How AI is used
List each claim about what the technology does, and the test or document on the file offered to support it. Do not write new marketing language.
What the lawyer must review
A claim about a product's capabilities is still a claim. FTC Act § 5 forbids deceptive acts or practices, subject to the § 45(a)(2) carve-outs. Lanham Act § 43(a) forbids a commercial advertisement that misrepresents the nature, characteristics or qualities of a product. The Commission's blog of examples on artificial-intelligence claims did not yield article text and is not used. Opinion 512 is about lawyers' own tools, not about a client's advertising, so it is not the advertising rule. You decide whether the claim has a basis. Do not invent one.
Written for / version
United States versionUS

Who does what

Who does what
RoleWhat they do
AssistanceConsider narrowly defined preparation support after confirming the tool’s capability and permitted scope.
LawyerSet the scope, supervise the work closely, verify every part relied on, resolve omissions and exceptions, and approve the exact output.

Checklist

  1. Confirm the output against the client’s instructions and the complete relevant source material, including omissions or contradictions.
  2. Resolve exceptions and record the responsible lawyer’s approval of the exact output and intended use.

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