Review advertising claims about a product’s artificial-intelligence capability
Key facts
- Human involvement
- YellowClose supervision
- How AI is used
- List each capability claim and the document the lawyer supplies that is said to support it. Do not rewrite the copy.
- What the lawyer must review
- A claim about what a product’s model can do is still advertising. FTC Act § 5 covers unfair or deceptive acts or practices in or affecting commerce. Lanham Act § 1125(a)(1) covers a false or misleading representation of fact in commercial advertising about the nature, characteristics or qualities of goods or services. You decide whether the claim is true and whether the evidence supports it. Opinion 512 is about your use of a generative tool in the review, not about the client’s product. Do not put the campaign into a public tool (Model Rule 1.6).
- Written for / version
- United States versionUS
Who does what
| Role | What they do |
|---|---|
| Assistance | Consider narrowly defined preparation support after confirming the tool’s capability and permitted scope. |
| Lawyer | Set the scope, supervise the work closely, verify every part relied on, resolve omissions and exceptions, and approve the exact output. |
Checklist
- Confirm the output against the client’s instructions and the complete relevant source material, including omissions or contradictions.
- Resolve exceptions and record the responsible lawyer’s approval of the exact output and intended use.