Check a sponsorship or endorsement agreement against the FTC Endorsement Guides
Key facts
- Human involvement
- YellowClose supervision
- How AI is used
- Extract the paid-relationship, script, social-post and approval clauses into a table mapped to 16 CFR §§ 255.0, 255.1 and 255.5. Write no clause of the agreement.
- What the lawyer must review
- You decide whether each disclosure is clear and conspicuous and whether a material connection is disclosed. The Guides are the FTC's interpretations of section 5 of the FTC Act for endorsements. A depiction of a name, signature or likeness can be an endorsement under § 255.0. A likeness grant is also read against the state publicity statute, such as California Civil Code § 3344. You write any clause that will be signed.
- Written for / version
- United States versionUS
Who does what
| Role | What they do |
|---|---|
| Assistance | Potential support includes extracting and organising information and preparing preliminary structure or wording. Confirm the tool’s capability and permitted scope. |
| Lawyer | Set the scope, supervise the work closely, verify every part relied on, resolve omissions and exceptions, and approve the exact output. |
Checklist
- Review operative clauses in the complete document, including definitions, cross-references, schedules and inconsistencies with the instructions.
- Verify the applicable jurisdiction and the version of each relevant law, rule or instrument in force at the material time.
- Confirm the output against the client’s instructions and the complete relevant source material, including omissions or contradictions.
- Resolve exceptions and record the responsible lawyer’s approval of the exact output and intended use.