Check a client-facing tool's advertising against the advertising rule
Key facts
- Human involvement
- YellowClose supervision
- How AI is used
- From the public screens and any promotion of the tool, list wording that states a speciality, a result, or who may use the tool. Do not rewrite the screen.
- What the lawyer must review
- The lawyer decides whether the advertising is false, misleading or deceptive, offensive or prohibited, and whether any specialist claim may be made.
- Written for / version
- US
Open a jurisdiction version of this task to see which instruments apply: US
Who does what
| Role | What they do |
|---|---|
| Assistance | From the public screens and any promotion of the tool, list wording that states a speciality, a result, or who may use the tool. Do not rewrite the screen. |
| Lawyer | Set the scope, supervise the work closely, verify every part relied on, resolve omissions and exceptions, and approve the exact output. |
Checklist
- A solicitor or principal must ensure that any advertising, marketing or promotion in connection with the solicitor or law practice is not false, misleading or deceptive or likely to mislead or deceive, offensive, or prohibited by law.
- A solicitor must not convey a false, misleading or deceptive impression of specialist expertise.
- A solicitor must not advertise or authorise advertising that uses the words accredited specialist, or a derivative of those words, including post-nominals, unless the solicitor is a specialist accredited by the relevant professional association.
- The lawyer decides whether the screen does any of those things. The marked list is not the published screen.
Sources
These are suggested working checks. Confirm the required checking with the responsible lawyer before work starts; the checking approach does not establish permission to use AI.