Clause · Sports & Entertainment Law
Talent and performer agreement clause: AI digital replicas, likeness and voice cloning
Clause for talent, performer and influencer agreements that requires specific, informed and separately paid consent for any digital replica or voice clone, limits use to described purposes, bans AI training, and gives approval, labelling and takedown rights.
- Kind
- Clause. Wording to drop into a longer document.
- Where it applies
- Australia, United States, United Kingdom (England and Wales), European Union
- AI use
- Yellow AI can help in set ways. A lawyer checks specific points before use.
- Law stated as at
- 17 October 2026
- Status
- Maintained. Checked against the cited sources on 17 October 2026.
- Version
- 1
- Source
- Written for this library
When to use it
Insert into a talent, performer, presenter, voiceover or influencer agreement where the producer or brand may scan, record or synthesise the person's likeness or voice. Use the producer-friendly or talent-friendly alternatives as instructed. Check any applicable industry agreement first.
How AI may be used
AI can help adapt the clause to the deal and populate the schedule of approved uses, but the scope of consent, fees and approval rights are commercial and legal judgments the lawyer settles with the client.
AI may
- Populate the Schedule of Approved Uses from the term sheet and production plan.
- Compare the counterparty's AI wording with this clause and list differences in an issues table.
- Draft a plain-English explanation of the clause for the talent.
AI must not
- Must not be given scans, voice recordings or images of the talent to test or demonstrate anything.
- Must not decide that a use is covered by an existing consent.
- Must not generate a likeness or voice of the talent for any purpose.
The lawyer checks
- Each approved use is described specifically enough to be understood by the talent (and meets California Labor Code s 927 if California law may apply).
- Separate fees for replica uses are stated.
- Any industry or collective agreement terms on digital replicas are checked and prevail where required.
- Data security and deletion obligations cover scans and voice data held by subcontractors.
Method: how the Green, Yellow and Red levels are decided. This is guidance for planning, not legal advice.
Read the full text
The full text is for signed-in accounts. It is free. When you sign in you can:
- read the whole precedent, with its drafting notes beside it;
- copy it, or download it as a Word file or Markdown;
- add it to your firm’s knowledge base, so colleagues can find it;
- let the AI tools you connect read it from that knowledge base.
The summary, the law it rests on and the AI-use guidance above stay public. Privacy.
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- National Integrity Framework policy suite (Sport Integrity Australia): adoption guide
- National Sports Tribunal application: completion guide
- Music synchronisation licence with AI training and generation reservation
All precedents for Sports & Entertainment Law · Tasks and AI use in this area