Policy · Defamation & Media Law

Newsroom and publisher generative AI and synthetic media policy

A publisher policy on generative AI: approved tools, confidential material, permitted and prohibited uses, verification, labels for synthetic media, legal review triggers, copyright, privacy and records.

Kind
Policy. A policy or procedure for a firm or client.
Where it applies
Australia, European Union
AI use
Yellow AI can help in set ways. A lawyer checks specific points before use.
Law stated as at
17 October 2026
Status
Maintained. Checked on 17 October 2026 against the 9 authorities it cites, for Australia and European Union.
Version
1
Source
Written for this library

When to use it

Use for a news publisher, broadcaster, content studio or corporate communications team that uses or plans to use generative AI. Tailor the labels, tool register and review triggers; it does not replace the publisher's editorial code.

How AI may be used

AI may help adapt the policy to the publisher's tools and workflows; the prohibitions, labels and review triggers are editorial and legal decisions signed off by the publisher.

AI may

  • Map the publisher's existing tools and workflows into the Schedule 1 register for review
  • Turn the approved policy into training material and quick-reference guides
  • Compare the draft with the publisher's editorial code and list inconsistencies

AI must not

  • Must not decide which uses are permitted or prohibited, or the label wording
  • Must not process confidential source material or unpublished investigations while adapting the policy
  • Must not state that a tool is safe to approve without the tool terms being read by a person

The lawyer checks

  • Each tool's terms on training, retention and output ownership are recorded before approval
  • The privacy exemption conditions (public commitment to published privacy standards) are met
  • The EU disclosure clause is included only where the publisher reaches EU audiences, and its dates are current

Method: how the Green, Yellow and Red levels are decided. This is guidance for planning, not legal advice.

Authorities

Read the full text

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