Check an email or SMS marketing campaign against the spam rules
Key facts
- Human involvement
- GreenLawyer review
- How AI is used
- Run the campaign messages, the sender details and the consent records through a fixed checklist: consent held for each recipient, the sender clearly identified with contact details, and an unsubscribe facility that works and is honoured within 5 working days, and list each message or recipient group that fails a check.
- What the lawyer must review
- Approve the checklist once at setup against the ACMA requirements, then review the failures the check reports and decide whether the consent relied on for any group is adequate before the campaign is sent.
- Written for / version
- US
Open a jurisdiction version of this task to see which instruments apply: US
Who does what
| Role | What they do |
|---|---|
| Assistance | Run the campaign messages, the sender details and the consent records through a fixed checklist: consent held for each recipient, the sender clearly identified with contact details, and an unsubscribe facility that works and is honoured within 5 working days, and list each message or recipient group that fails a check. |
| Lawyer | Approve the checklist once at setup against the ACMA requirements, then review the failures the check reports and decide whether the consent relied on for any group is adequate before the campaign is sent. |
Checklist
- Confirm the instructions, the jurisdiction and the complete relevant material before starting.
- Confirm the checklist reflects the current ACMA guidance at setup.
- Confirm the consent records supplied cover every recipient list used in the campaign.
- Test the unsubscribe link or keyword before the campaign is approved.
- Check the output against the source documents named in it before it is relied on.
Forms and precedents for this task
| Form or precedent | Kind | AI use | Summary |
|---|---|---|---|
| Email and SMS marketing campaign checklist (Spam Act consent, sender identification and unsubscribe) | Checklist | AI use Green | A pre-send checklist for a commercial email, SMS or instant message campaign with an Australian link: consent evidence, sender identification, a functional unsubscribe facility, list hygiene, third-party senders and AI-generated content. |
Signed-in accounts can read the full text of each one. All precedents.
Sources
- ACMA: Avoid sending spam · 2026-10-18
These are suggested working checks. Confirm the required checking with the responsible lawyer before work starts; the checking approach does not establish permission to use AI.