Check a talent or athlete's paid post against the distinguishable-advertising rule
Key facts
- Human involvement
- YellowClose supervision
- How AI is used
- From the post, the brief and the talent contract, list the payment or free product, the words and hashtags used, where the post sits, and whether the brand is posting on its own channel. Do not rewrite the post.
- What the lawyer must review
- The lawyer decides whether the post is advertising, whether the commercial relationship is clear, obvious and upfront, and what must change before it is published.
- Written for / version
- US
Open a jurisdiction version of this task to see which instruments apply: US
Who does what
| Role | What they do |
|---|---|
| Assistance | From the post, the brief and the talent contract, list the payment or free product, the words and hashtags used, where the post sits, and whether the brand is posting on its own channel. Do not rewrite the post. |
| Lawyer | Set the scope, supervise the work closely, verify every part relied on, resolve omissions and exceptions, and approve the exact output. |
Checklist
- Confirm any payment, gift or affiliate arrangement from the contract or brief, not from the caption alone.
- Test the label against the practice note, which says #ad, Advert, Advertising, Branded Content, Paid Partnership and Paid Promotion can be sufficient, and that #sp, Spon, gifted, Affiliate, Collab, thanks to, or only naming the brand, may not.
- If the brand is posting its own product on its own channel, record why it is or is not already clear, rather than adding a label by default.
- Keep wagering and match-day advertising rules as a separate check where the sponsor is a wagering provider.
Sources
- AANA Code of Ethics · 2026-10-22
These are suggested working checks. Confirm the required checking with the responsible lawyer before work starts; the checking approach does not establish permission to use AI.