Collect environmental marketing claims and the evidence offered for them
Key facts
- Human involvement
- RedLawyer-led
- How AI is used
- List each environmental claim, where it appears, and the test, study or record cited for it. Write no advertisement, label or qualification.
- What the lawyer must review
- The Green Guides, 16 C.F.R. Part 260, state the Federal Trade Commission's views on environmental marketing claims that can be unfair or deceptive under section 5 of the FTC Act, 15 U.S.C. § 45. They do not bind the public, and the Commission must still prove a violation. Section 260.2 says marketers need a reasonable basis before making a claim, and that in this context a reasonable basis often requires competent and reliable scientific evidence. Section 260.3 says qualifications should be clear, prominent and understandable, a claim should make clear whether it refers to the product, the package, a service or only a portion, and a claim should not overstate a negligible benefit. You decide whether the evidence meets that basis. The tool writes no claim.
- Written for / version
- United States versionUS
Who does what
| Role | What they do |
|---|---|
| Assistance | Supporting preparation only. Consider narrowly defined preparation support after confirming the tool’s capability and permitted scope. The tool writes nothing into the document. Substantive advice, judgement and any restricted content remain with the responsible human. |
| Lawyer | Perform the substantive analysis and decisions. Independently check any permitted supporting work and approve the exact output for its intended use. |
Checklist
- Confirm the output against the client’s instructions and the complete relevant source material, including omissions or contradictions.
- Resolve exceptions and record the responsible lawyer’s approval of the exact output and intended use.