How to use AI for legal marketing in Australia

Steps

1. Read the advertising rules for the certificate you hold

   The conduct rules on advertising apply, including any personal-injury advertising limit in that state. A tool does not know which limit applies to the post. The Law Society of New South Wales guide treats that as the solicitor’s reading, not the model’s.

2. Check every claim the tool wrote

   Outcomes, rankings, “we always” and names of clients are the usual failures. If the sentence is not true of this firm, it does not go out. The Uniform Law regulators’ statement does not move that check onto the vendor.

3. Do not publish a misleading line

   The Australian Consumer Law prohibits misleading or deceptive conduct. An invented review, a guarantee of an outcome, or a price the firm does not charge is that conduct whether or not a tool drafted it. Queensland Guidance Statement No. 37 still bars putting a client’s confidential matter into the prompt to “make it specific”.

Record the checks: Competition and consumer tasks · Open the court note for the forum

Sources

• Uniform Law regulators: Statement on AI use
• LSNSW: Solicitor's guide to responsible AI use
• QLS Guidance Statement No 37