---
title: "Give effect to an email request to stop commercial messages"
url: "https://ailawframework.com/practice/technology-media-and-telecommunications-it-contracts/give-effect-to-a-request-to-stop-direct-marketing/united-states"
type: "task_jurisdiction_version"
site: "AI Law Framework"
id: "A24-SF20261022-16-US"
practice_area: "Technology, Media & Telecommunications / IT Contracts"
tier: "yellow"
lawyer_review: "required"
jurisdictions: ["US"]
last_reviewed: "2026-10-22"
---

# Give effect to an email request to stop commercial messages

> Record the date the opt-out arrived, the address it names, and whether the mechanism asks for a fee, extra personal information, or more than a reply email or a single web page.…

Canonical page: https://ailawframework.com/practice/technology-media-and-telecommunications-it-contracts/give-effect-to-a-request-to-stop-direct-marketing/united-states  
Last reviewed: 2026-10-22

Site index for agents: https://ailawframework.com/llms.txt

## Key facts

| Fact | Value |
| --- | --- |
| Practice area | [Technology, Media & Telecommunications / IT Contracts](https://ailawframework.com/practice/technology-media-and-telecommunications-it-contracts.md) |
| Human involvement | Yellow: Lawyer and AI draft together |
| How AI is used | Record the date the opt-out arrived, the address it names, and whether the mechanism asks for a fee, extra personal information, or more than a reply email or a single web page. List any later commercial email to that address. |
| What the lawyer must review | 15 U.S.C. § 7704 makes it unlawful for the sender to initiate a commercial email that falls within an opt-out request more than 10 business days after receipt of the request, and the same timing applies to a person acting on behalf of the sender who has the knowledge the statute describes. The FTC guide says the mechanism must be able to process opt-out requests for at least 30 days after the message, the sender must honour the request within 10 business days, and the sender cannot charge a fee, require information beyond an email address, or require any step other than a reply email or a single web page. After the opt-out, the address cannot be sold or transferred except to a company hired to help comply with the Act. |
| Written for | United States |
| Applies to | [Give effect to a request to stop direct marketing](https://ailawframework.com/practice/technology-media-and-telecommunications-it-contracts/give-effect-to-a-request-to-stop-direct-marketing.md) |

## Checking plan

- What the AI does: Record the date the opt-out arrived, the address it names, and whether the mechanism asks for a fee, extra personal information, or more than a reply email or a single web page. List any later commercial email to that address.
- Basis: Checked against the linked sources on 22 October 2026. Confirm the current instrument before reliance.

## Notes

- Subscribers and members can still opt out of marketing email. A message with no unsubscribe link is lawful only if its primary purpose is one of the transactional or relationship categories.
- A stop-call request is handled under the Telemarketing Sales Rule's entity-specific Do Not Call rule, not under CAN-SPAM.

## Sources

- [CAN-SPAM Act: A Compliance Guide for Business](https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business) (checked 2026-10-22)
- [15 U.S. Code § 7704 - Other protections for users of commercial electronic mail](https://www.law.cornell.edu/uscode/text/15/7704) (checked 2026-10-22)

*Practice guidance for planning and review. Confirm current primary sources and the requirements of the actual matter. This is general information, not legal advice.*