---
title: "Check an email or SMS marketing campaign against the spam rules"
url: "https://ailawframework.com/practice/technology-media-and-telecommunications-it-contracts/check-an-email-or-sms-marketing-campaign-against-the-spam-rules"
type: "task"
site: "AI Law Framework"
id: "A24-T20261018-10"
practice_area: "Technology, Media & Telecommunications / IT Contracts"
tier: "green"
lawyer_review: "required"
last_reviewed: "2026-10-22"
---

# Check an email or SMS marketing campaign against the spam rules

> Run the campaign messages, the sender details and the consent records through a fixed checklist: consent held for each recipient, the sender clearly identified with contact details, and an unsubscribe facility that…

Canonical page: https://ailawframework.com/practice/technology-media-and-telecommunications-it-contracts/check-an-email-or-sms-marketing-campaign-against-the-spam-rules  
Last reviewed: 2026-10-22

Site index for agents: https://ailawframework.com/llms.txt

## Key facts

| Fact | Value |
| --- | --- |
| Practice area | [Technology, Media & Telecommunications / IT Contracts](https://ailawframework.com/practice/technology-media-and-telecommunications-it-contracts.md) |
| Human involvement | Green: AI drafts, lawyer checks |
| How AI is used | Run the campaign messages, the sender details and the consent records through a fixed checklist: consent held for each recipient, the sender clearly identified with contact details, and an unsubscribe facility that works and is honoured within 5 working days, and list each message or recipient group that fails a check. |
| What the lawyer must review | Approve the checklist once at setup against the ACMA requirements, then review the failures the check reports and decide whether the consent relied on for any group is adequate before the campaign is sent. |
| Written for / versions | 1 jurisdiction versions below |

## Checking plan

**Lawyer review required**

The responsible lawyer reviews the work against the instructions, sources and intended use.

- What the AI does: Run the campaign messages, the sender details and the consent records through a fixed checklist: consent held for each recipient, the sender clearly identified with contact details, and an unsubscribe facility that works and is honoured within 5 working days, and list each message or recipient group that fails a check.
- What the lawyer does: Approve the checklist once at setup against the ACMA requirements, then review the failures the check reports and decide whether the consent relied on for any group is adequate before the campaign is sent.
- Who reviews: Responsible lawyer with competence in the matter
- Basis: Practical workflow informed by the linked primary sources; the traffic light and working checks are editorial guidance, not a court classification.
- Why: The level reflects what the work is, the consequence of an error, and how much of the output the lawyer must independently re-derive.

## Checks the lawyer makes

1. Confirm the instructions, the jurisdiction and the complete relevant material before starting.
2. Confirm the checklist reflects the current ACMA guidance at setup.
3. Confirm the consent records supplied cover every recipient list used in the campaign.
4. Test the unsubscribe link or keyword before the campaign is approved.
5. Check the output against the source documents named in it before it is relied on.

## Notes

- These are suggested working checks. Confirm the required checking with the responsible lawyer before work starts; the checking approach does not establish permission to use AI.

## Sources

- [ACMA: Avoid sending spam](https://www.acma.gov.au/avoid-sending-spam) (checked 2026-10-18)

## Forms and precedents for this task

| Form or precedent | Kind | AI level | Summary |
| --- | --- | --- | --- |
| [Email and SMS marketing campaign checklist (Spam Act consent, sender identification and unsubscribe)](https://ailawframework.com/precedents/technology-media-and-telecommunications-it-contracts/email-and-sms-marketing-spam-act-checklist.md) | Checklist | Green | A pre-send checklist for a commercial email, SMS or instant message campaign with an Australian link: consent evidence, sender identification, a functional unsubscribe facility, list hygiene,… |

Signed-in accounts can read the full text of each one.

## Jurisdiction versions

| Jurisdiction | Level |
| --- | --- |
| [United States](https://ailawframework.com/practice/technology-media-and-telecommunications-it-contracts/check-an-email-or-sms-marketing-campaign-against-the-spam-rules/united-states.md) | Yellow |

*Practice guidance for planning and review. Confirm current primary sources and the requirements of the actual matter. This is general information, not legal advice.*