---
title: "Check a sponsorship or endorsement agreement against the FTC Endorsement Guides"
url: "https://ailawframework.com/practice/sports-and-entertainment-law/draft-a-sponsorship-or-endorsement-agreement/united-states"
type: "task_jurisdiction_version"
site: "AI Law Framework"
id: "A39-T1-R2-US"
practice_area: "Sports & Entertainment Law"
tier: "yellow"
lawyer_review: "required"
jurisdictions: ["US"]
last_reviewed: "2026-10-22"
---

# Check a sponsorship or endorsement agreement against the FTC Endorsement Guides

> Extract the paid-relationship, script, social-post and approval clauses into a table mapped to 16 CFR §§ 255.0, 255.1 and 255.5. Write no clause of the agreement.

Canonical page: https://ailawframework.com/practice/sports-and-entertainment-law/draft-a-sponsorship-or-endorsement-agreement/united-states  
Last reviewed: 2026-10-22

Site index for agents: https://ailawframework.com/llms.txt

## Key facts

| Fact | Value |
| --- | --- |
| Practice area | [Sports & Entertainment Law](https://ailawframework.com/practice/sports-and-entertainment-law.md) |
| Human involvement | Yellow: Lawyer and AI draft together |
| How AI is used | Extract the paid-relationship, script, social-post and approval clauses into a table mapped to 16 CFR §§ 255.0, 255.1 and 255.5. Write no clause of the agreement. |
| What the lawyer must review | You decide whether each disclosure is clear and conspicuous and whether a material connection is disclosed. The Guides are the FTC's interpretations of section 5 of the FTC Act for endorsements. A depiction of a name, signature or likeness can be an endorsement under § 255.0. A likeness grant is also read against the state publicity statute, such as California Civil Code § 3344. You write any clause that will be signed. |
| Written for | United States |
| Applies to | [Draft a sponsorship or endorsement agreement](https://ailawframework.com/practice/sports-and-entertainment-law/draft-a-sponsorship-or-endorsement-agreement.md) |

## Checking plan

- What the AI does: Extract the paid-relationship, script, social-post and approval clauses into a table mapped to 16 CFR §§ 255.0, 255.1 and 255.5. Write no clause of the agreement.
- Basis: Checked against the linked sources on 22 October 2026. Confirm the current instrument before reliance.

## Notes

- The Guides are administrative interpretations, not a private right of action by themselves. Section 5 liability is the FTC's.
- A scripted line can still be an endorsement if consumers would take it as the endorser's own view (§ 255.0).

## Sources

- [16 CFR Part 255, Guides Concerning the Use of Endorsements and Testimonials in Advertising](https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255) (checked 2026-10-22)
- [California Civil Code § 3344 (use of name, voice, signature, photograph or likeness)](https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=CIV&sectionNum=3344) (checked 2026-10-22)
- [ABA Formal Opinion 512, Generative Artificial Intelligence Tools (29 July 2024)](https://www.americanbar.org/content/dam/aba/administrative/professional_responsibility/ethics-opinions/aba-formal-opinion-512.pdf) (checked 2026-10-22)

## Forms and precedents for this task

| Form or precedent | Kind | AI level | Summary |
| --- | --- | --- | --- |
| [Sponsorship agreement for an event, team or club (with rights schedule, morals clause and ambush protection)](https://ailawframework.com/precedents/sports-and-entertainment-law/event-or-team-sponsorship-agreement.md) | Agreement | Yellow | A sponsorship agreement between a rights holder (event, club or team) and a sponsor: rights schedule, fees and make-goods, category exclusivity, brand approvals, morals and integrity termination,… |

Signed-in accounts can read the full text of each one.

*Practice guidance for planning and review. Confirm current primary sources and the requirements of the actual matter. This is general information, not legal advice.*