---
title: "Collect a marketing piece for a copyright question and stop"
url: "https://ailawframework.com/practice/franchising-and-distribution/advise-on-ai-generated-franchise-marketing-copyright/united-states"
type: "task_jurisdiction_version"
site: "AI Law Framework"
id: "A34-B8-1-US"
practice_area: "Franchising & Distribution"
tier: "red"
lawyer_review: "required"
jurisdictions: ["US"]
last_reviewed: "2026-10-22"
---

# Collect a marketing piece for a copyright question and stop

> Identify the piece, its date, and whether it is text, a picture, or a video. Write no opinion on authorship or infringement.

Canonical page: https://ailawframework.com/practice/franchising-and-distribution/advise-on-ai-generated-franchise-marketing-copyright/united-states  
Last reviewed: 2026-10-22

Site index for agents: https://ailawframework.com/llms.txt

## Key facts

| Fact | Value |
| --- | --- |
| Practice area | [Franchising & Distribution](https://ailawframework.com/practice/franchising-and-distribution.md) |
| Human involvement | Red: Lawyer writes; AI may check, clarify or collect data |
| How AI is used | Identify the piece, its date, and whether it is text, a picture, or a video. Write no opinion on authorship or infringement. |
| What the lawyer must review | Section 102(a) of Title 17 says copyright protection subsists in original works of authorship fixed in any tangible medium of expression. The categories include literary works, musical works, dramatic works, pantomimes and choreographic works, pictorial, graphic, and sculptural works, motion pictures and other audiovisual works, sound recordings, and architectural works. Section 102(b) says protection does not extend to any idea, procedure, process, system, method of operation, concept, principle, or discovery. No Copyright Office guidance on machine-generated material was opened, so none is applied. Advice on whether the piece is protected is written by the lawyer. Formal Opinion 512 applies. |
| Written for | United States |
| Applies to | [Advise on AI-generated franchise marketing copyright](https://ailawframework.com/practice/franchising-and-distribution/advise-on-ai-generated-franchise-marketing-copyright.md) |

## Checking plan

- What the AI does: Identify the piece, its date, and whether it is text, a picture, or a video. Write no opinion on authorship or infringement.
- Basis: Checked against the linked sources on 22 October 2026. Confirm the current instrument before reliance.

## Notes

- The tool writes no copyright advice.
- Do not say a generated advertisement is, or is not, a work of authorship.

## Sources

- [17 U.S.C. section 102, Subject matter of copyright](https://www.law.cornell.edu/uscode/text/17/102) (checked 2026-10-22)
- [ABA Formal Opinion 512, Generative Artificial Intelligence Tools (29 July 2024)](https://www.americanbar.org/content/dam/aba/administrative/professional_responsibility/ethics-opinions/aba-formal-opinion-512.pdf) (checked 2026-10-22)
- [ABA Model Rule 1.1, Competence](https://www.americanbar.org/groups/professional_responsibility/publications/model_rules_of_professional_conduct/rule_1_1_competence/) (checked 2026-10-22)

*Practice guidance for planning and review. Confirm current primary sources and the requirements of the actual matter. This is general information, not legal advice.*