---
title: "Flag AI claims in adviser marketing against the 2024-36 release"
url: "https://ailawframework.com/practice/financial-services-regulation/review-ai-generated-financial-advice-content-for-licensing-compliance/united-states"
type: "task_jurisdiction_version"
site: "AI Law Framework"
id: "A28-B8-2-US"
practice_area: "Financial Services Regulation (AFSL/ASIC/credit)"
tier: "yellow"
lawyer_review: "required"
jurisdictions: ["US"]
last_reviewed: "2026-10-22"
---

# Flag AI claims in adviser marketing against the 2024-36 release

> Highlight a sentence that says the adviser uses artificial intelligence or machine learning, and quote the page. Write no replacement sentence and no new advertisement.

Canonical page: https://ailawframework.com/practice/financial-services-regulation/review-ai-generated-financial-advice-content-for-licensing-compliance/united-states  
Last reviewed: 2026-10-22

Site index for agents: https://ailawframework.com/llms.txt

## Key facts

| Fact | Value |
| --- | --- |
| Practice area | [Financial Services Regulation (AFSL/ASIC/credit)](https://ailawframework.com/practice/financial-services-regulation.md) |
| Human involvement | Yellow: Lawyer and AI draft together |
| How AI is used | Highlight a sentence that says the adviser uses artificial intelligence or machine learning, and quote the page. Write no replacement sentence and no new advertisement. |
| What the lawyer must review | SEC press release 2024-36, dated 18 March 2024, describes settled charges against two investment advisers for false and misleading statements about their use of artificial intelligence, including statements in filings, on a website, and on social media. The release says the Marketing Rule prohibits a registered investment adviser from disseminating an advertisement that includes an untrue statement of a material fact. The Marketing Rule text was not opened, so no subsection is cited. Formal Opinion 512 requires verification before a sentence is used. The lawyer decides whether a sentence is false. |
| Written for | United States |
| Applies to | [Review AI-generated financial-advice content for licensing compliance](https://ailawframework.com/practice/financial-services-regulation/review-ai-generated-financial-advice-content-for-licensing-compliance.md) |

## Checking plan

- What the AI does: Highlight a sentence that says the adviser uses artificial intelligence or machine learning, and quote the page. Write no replacement sentence and no new advertisement.
- Basis: Checked against the linked sources on 22 October 2026. Confirm the current instrument before reliance.

## Notes

- The tool writes no advice and no advertisement.
- Do not treat the release as a finding about any adviser other than the matters it describes.

## Sources

- [SEC Press Release 2024-36 (18 March 2024)](https://www.sec.gov/newsroom/press-releases/2024-36) (checked 2026-10-22)
- [ABA Formal Opinion 512, Generative Artificial Intelligence Tools (29 July 2024)](https://www.americanbar.org/content/dam/aba/administrative/professional_responsibility/ethics-opinions/aba-formal-opinion-512.pdf) (checked 2026-10-22)
- [ABA Model Rule 1.1, Competence](https://www.americanbar.org/groups/professional_responsibility/publications/model_rules_of_professional_conduct/rule_1_1_competence/) (checked 2026-10-22)

*Practice guidance for planning and review. Confirm current primary sources and the requirements of the actual matter. This is general information, not legal advice.*