---
title: "Table claims that a product uses artificial intelligence"
url: "https://ailawframework.com/practice/competition-and-consumer-law/review-client-marketing-claims-about-ai-for-misleading-conduct-risk/united-states"
type: "task_jurisdiction_version"
site: "AI Law Framework"
id: "A29-B2-1-US"
practice_area: "Competition & Consumer Law (ACCC / ACL)"
tier: "yellow"
lawyer_review: "required"
jurisdictions: ["US"]
last_reviewed: "2026-10-22"
---

# Table claims that a product uses artificial intelligence

> List each claim about what the technology does, and the test or document on the file offered to support it. Do not write new marketing language.

Canonical page: https://ailawframework.com/practice/competition-and-consumer-law/review-client-marketing-claims-about-ai-for-misleading-conduct-risk/united-states  
Last reviewed: 2026-10-22

Site index for agents: https://ailawframework.com/llms.txt

## Key facts

| Fact | Value |
| --- | --- |
| Practice area | [Competition & Consumer Law (ACCC / ACL)](https://ailawframework.com/practice/competition-and-consumer-law.md) |
| Human involvement | Yellow: Lawyer and AI draft together |
| How AI is used | List each claim about what the technology does, and the test or document on the file offered to support it. Do not write new marketing language. |
| What the lawyer must review | A claim about a product's capabilities is still a claim. FTC Act § 5 forbids deceptive acts or practices, subject to the § 45(a)(2) carve-outs. Lanham Act § 43(a) forbids a commercial advertisement that misrepresents the nature, characteristics or qualities of a product. The Commission's blog of examples on artificial-intelligence claims did not yield article text and is not used. Opinion 512 is about lawyers' own tools, not about a client's advertising, so it is not the advertising rule. You decide whether the claim has a basis. Do not invent one. |
| Written for | United States |
| Applies to | [Review client marketing claims about AI for misleading conduct risk](https://ailawframework.com/practice/competition-and-consumer-law/review-client-marketing-claims-about-ai-for-misleading-conduct-risk.md) |

## Checking plan

- What the AI does: List each claim about what the technology does, and the test or document on the file offered to support it. Do not write new marketing language.
- Basis: Checked against the linked sources on 22 October 2026. Confirm the current instrument before reliance.

## Notes

- Do not import examples from an article that was not read.
- Do not write a replacement claim.

## Sources

- [15 U.S.C. § 45, FTC Act section 5](https://www.law.cornell.edu/uscode/text/15/45) (checked 2026-10-22)
- [15 U.S.C. § 1125, Lanham Act false advertising](https://www.law.cornell.edu/uscode/text/15/1125) (checked 2026-10-22)
- [ABA Formal Opinion 512, Generative Artificial Intelligence Tools (29 July 2024)](https://www.americanbar.org/content/dam/aba/administrative/professional_responsibility/ethics-opinions/aba-formal-opinion-512.pdf) (checked 2026-10-22)

*Practice guidance for planning and review. Confirm current primary sources and the requirements of the actual matter. This is general information, not legal advice.*