---
title: "Review client marketing claims about AI for misleading conduct risk"
url: "https://ailawframework.com/practice/competition-and-consumer-law/review-client-marketing-claims-about-ai-for-misleading-conduct-risk"
type: "task"
site: "AI Law Framework"
id: "A29-B2-1"
practice_area: "Competition & Consumer Law (ACCC / ACL)"
tier: "yellow"
lawyer_review: "required"
jurisdictions: ["AU"]
last_reviewed: "2026-10-22"
---

# Review client marketing claims about AI for misleading conduct risk

> List each AI-related claim with the substantiation the client holds.

Canonical page: https://ailawframework.com/practice/competition-and-consumer-law/review-client-marketing-claims-about-ai-for-misleading-conduct-risk  
Last reviewed: 2026-10-22

Site index for agents: https://ailawframework.com/llms.txt

## Key facts

| Fact | Value |
| --- | --- |
| Practice area | [Competition & Consumer Law (ACCC / ACL)](https://ailawframework.com/practice/competition-and-consumer-law.md) |
| Human involvement | Yellow: Lawyer and AI draft together |
| How AI is used | List each AI-related claim with the substantiation the client holds. |
| What the lawyer must review | Assess ss 18 and 29 ACL risk. |
| Written for / versions | 1 jurisdiction versions below |

## Checking plan

**Source-by-source verification**

Review client marketing claims about AI for misleading conduct risk

- What the AI does: List each AI-related claim with the substantiation the client holds.
- What the lawyer does: Assess ss 18 and 29 ACL risk.
- Basis: General AI guidance plus the ACCC's own AI transparency statement (about ACCC's use, not enforcement guidance).
- Source basis: General AI guidance plus the ACCC's own AI transparency statement (about ACCC's use, not enforcement guidance).

## Sources

- [LSBC Uniform Law AI statement](https://lsbc.vic.gov.au/news-updates/news/statement-use-artificial-intelligence-australian-legal-practice) (checked 2026-10-10)
- [OAIC: commercially available AI products](https://www.oaic.gov.au/privacy/privacy-guidance-for-organisations-and-government-agencies/guidance-on-privacy-and-the-use-of-commercially-available-ai-products) (checked 2026-10-10)
- [ACCC: AI transparency statement](https://www.accc.gov.au/about-us/accc-role-and-structure/governance-and-accountability/artificial-intelligence-ai-transparency-statement) (checked 2026-10-10)

## Jurisdiction versions

| Jurisdiction | Level |
| --- | --- |
| [United States](https://ailawframework.com/practice/competition-and-consumer-law/review-client-marketing-claims-about-ai-for-misleading-conduct-risk/united-states.md) | Yellow |

*Practice guidance for planning and review. Confirm current primary sources and the requirements of the actual matter. This is general information, not legal advice.*